Discover the Latest Changes in Facebook Ads Services in 2023: How to Optimize Your Ad Campaigns
Facebook has been constantly evolving its advertising platform to offer better targeting, measurement, and optimization capabilities to advertisers. As we step into 2023, the social media giant has made some significant changes to its ads services. In this article, we will discuss the latest changes in Facebook ads status in 2023 and how they can help businesses optimize their ad campaigns.
1. Augmented Reality Ads
Augmented reality (AR) ads have been gaining popularity in recent years, and Facebook has taken note of this trend. In 2023, the platform has introduced AR ads that allow businesses to offer an immersive experience to users. With AR ads, businesses can showcase their products in 3D, allowing users to visualize the product in real-time before making a purchase. This feature can be particularly helpful for businesses in the fashion, beauty, and home decor industries.
2. Facebook Shops
In May 2020, Facebook launched Facebook Shops, a feature that allows businesses to create an online store on their Facebook and Instagram pages. In 2023, the platform has made some significant improvements to this feature. Facebook Shops now offer more customization options, allowing businesses to design their store pages to reflect their brand’s identity. Additionally, Facebook Shops now integrates with third-party e-commerce platforms like Shopify, making it easier for businesses to manage their online stores.
3. Video Ads
Video ads have always been a popular advertising format on Facebook, and in 2023, the platform has made some changes to make them even more effective. Facebook now offers a range of video ad formats, including in-stream ads, stories ads, and carousel ads. Additionally, the platform has introduced new tools to help businesses create compelling video ads, including video creation kits and automatic video captioning.
4. Dynamic Ads
Dynamic ads are a type of Facebook ad that allows businesses to show personalized ads to users based on their previous interactions with the brand. In 2023, Facebook has made some changes to dynamic ads to make them even more effective. Businesses can now create dynamic ads that showcase multiple products, allowing them to upsell and cross-sell to users. Additionally, dynamic ads now integrate with Facebook’s machine-learning capabilities, allowing businesses to deliver more relevant ads to users.
5. Messenger Ads
Facebook’s Messenger app has over 1.3 billion monthly active users, making it a valuable platform for businesses to reach their target audience. In 2023, Facebook has introduced new ad formats for Messenger, including sponsored messages and home screen ads. Sponsored messages allow businesses to send personalized messages to users who have interacted with their brand on Messenger, while home screen ads appear on the Messenger home screen, increasing brand visibility.
6. Lead Generation Ads
Lead generation ads are a type of Facebook ad that allows businesses to collect user information, such as name, email address, and phone number. In 2023, Facebook has made some changes to lead generation ads to make them more effective. Businesses can now add custom questions to lead generation forms, allowing them to collect more relevant information from users. Additionally, Facebook now offers integration with customer relationship management (CRM) systems, making it easier for businesses to manage their leads.
7. Campaign Budget Optimization
Campaign budget optimization is a feature that allows businesses to allocate their ad budget across ad sets automatically. In 2023, Facebook has made some improvements to this feature, allowing businesses to set a minimum and maximum budget for each ad set. Additionally, Facebook now offers a budget optimization tool that helps businesses determine the optimal budget for their ad campaigns based on their campaign objectives.
Conclusions
In conclusion, Facebook’s latest changes in ads services provide businesses with new and improved opportunities to reach their target audience, boost brand visibility, and generate leads. Whether you’re a small business owner or a marketing professional, leveraging these changes can significantly impact your advertising efforts and help you achieve your marketing objectives.
However, if you feel overwhelmed or unsure about how to navigate these new features, I can help. As a provider of Facebook ads services, I can guide you through the process of creating and optimizing your ad campaigns, ensuring that you get the most out of your advertising budget. Get in touch with me today to learn more about how I can help you take your Facebook ads to the next level!
Meta is updating its self-serve advertising terms for 2023 and it could have a big impact on how your business advertises across Facebook and Instagram.
If you’ve advertised online, you’ll understand that even the smallest changes to a tech giant’s advertising policies could have a big impact on your business.
So, in this blog, we break down the changes coming to Meta in 2023 and highlight the changes you should be aware of before committing to another big year of advertising in 2023.
What is self-serve advertising?
Meta is changing its self-serve advertising policy for 2023. Before we dive into the big changes, let’s just get a quick refresher on what a self-serve advertising campaign is.
Essentially, a self-serve advertising campaign is any advertising campaign that allows the user to define criteria for an ad campaign and purchase digital ads, without speaking to a sales person or publisher.
Social media platforms are fantastic ways to advertise online as their widespread audience and inbuilt interests makes it easy for marketers to target their ads to interested parties.
This means that, with the right campaign settings and granular demographic data, businesses can get incredible results from their advertising.
However, as the ads are also launched with the user’s own parameters, it can also be a money vacuum in the wrong hands.
How have Meta self-serve ads changed?
In a recent update, Meta revealed that they have made extensive changes to their self-serve ad policy. The full changes can be read here.
The changes to Meta’s self-serve ad terms have been met with annoyance from marketers across the globe.
Some notable highlights from their terms update are as follows:
Ads can be removed for any reason
In their terms update, Meta states that "Your ads must comply with all applicable laws, regulations, and guidelines, as well as our Advertising Policies..." but then the next line reads "We may reject or remove any ad for any reason."
Rather than helping users understand the platform with clear rules and terms, this update just confuses users. It begs the question, can Meta remove an ad if they just don’t like the ad?
Your targeting may not work
Facebook, and social media marketing in general, is a powerhouse for advertising as it allows marketers to target ads to people who are most likely to be interested in the product.
However, in the self-serve ads update, Meta claim that your ads may not reach their intended audience, regardless of whether you target that audience:
"...when serving your ad, we use our best efforts to deliver the ads to the audience you specify..., though we cannot guarantee in every instance that your ad will reach its intended target..."
You may pay for ads that aren’t running
None of us want to pay for something we don’t want, but it seems like that’s what may happen on Meta in 2023.
Another interesting line from their terms update is:
“You can cancel an Order at any time, but your ads may run for 24 hours after you notify us, and you are still responsible for paying for all ads that run.”
In other words, even if you have turned off your campaign due to poor results, you may still have to foot the bill for another 24 hours.
Account security is your problem
Online security is becoming a bigger topic of discussion. In their ad terms update, Meta’s approach is essentially ‘your account security is your problem, not ours’.
"You are responsible for maintaining the security of your advertising account, and you understand that you will be charged for any Orders placed on or through your advertising account."
This means that if your account is hacked, you will be held responsible and Meta will not be responsible for the spend.
Additionally, Meta also highlights:
“We cannot control how clicks are generated on your ads. We have systems that attempt to detect and filter certain click activity, but we are not responsible for click fraud, technological issues or other potentially invalid click activity that may affect the cost of running ads.”
How should I advertise on Facebook in 2023?
For the small or medium-sized business, these ad terms make it more challenging to run an online ad campaign.
In 2023, to get the results you need and the peace of mind that your spend and account security is tight, you need a digital advertising agency with a stellar track record.
At Refuel Creative, we have the creative, strategy, and tools you need to get results with your social media paid advertising campaign. But don't just take our word for it, let the stats speak for themselves.
We've worked with clients like SeaLink to boost awareness locally and increase sales, achieving:
an increase in their reach by 1,159%
an increase in their engagement by 1,798%
a 4.6x increase in purchases when compared to previous campaign
30% reduction in cost per purchase to $2.99 cost per purchase
We've also worked with YHA Australia to attract email subscribers. Our strategy brought in big results for YHA:
18.2K new subscribers
312K landing page views
17M people reached
$0.08 per landing page view
Learn more about our digital advertising services and see how our team can help you get in first place.
